I design it, then I build it.

Promoted to Lead UI/UX Designer in 2023. I reshaped how the organization approached digital design: founding and chairing the Design Council, a cross-functional governance body spanning 5+ business units, and building the component libraries and Digital Brand Guide that gave the standards teeth.

That work earned the cross-functional trust that made it possible to execute across communications, IT, and engineering without losing months to misalignment.

The largest Coca-Cola bottler in the United States, serving 60 million consumers across 14 states and Washington, D.C. I joined as a UI/UX Designer and spent five years learning what it means to design at a scale where inconsistency is expensive and quality has to be systematic.

Authorization Tracker 2.0, which replaced a single shared Excel workbook used by roughly 200 users across 10 teams, was designed and built during this period.

B2B SaaS, marketing automation, and campaign delivery at speed. At Unifyr I learned how to design systems that had to perform across dozens of partner programs without breaking, and how to ship fast without making it look like you did.

The modular template systems I built here did not just solve the immediate production problem. They changed how the team thought about reuse, and the efficiency gains followed. That pattern, designing for leverage rather than one-off output, has defined how I work ever since.

Agency work trains you to move fast, ask the right questions, and own the entire outcome. At Web Full Circle I ran projects end to end: strategy, design, and front-end development, for clients across industries with different brands, different audiences, and very different definitions of done.

I also introduced structured design practices that the team had not been using. Wireframing before visual design. Iterative prototyping before development. Repeatable component systems instead of rebuilding from scratch. Small changes that compounded into significantly better work and faster delivery.

Where the foundation was built. MadVapes was the environment where I learned to own a digital product completely: the brand, the site, the e-commerce experience, and the ongoing operations that kept it performing. When you are the only designer, you learn to make decisions and live with them.

The redesign of Madvapes.com was my first full product transformation: before and after, with real business impact. That experience of seeing a product change because of design decisions I made is what set the direction for everything that followed.